Please note that this portfolio is very much under construction right now. I'm hoping there is enough here that you can get a sense of the work I do, but if not do feel free to reach out and ask any questions.


Included visual identity (new logo, wordmark, images)
Messaging (taglines, headlines)
Website design/build

Technical Details
Built using WordPress
Theme is MakePlus by Theme Foundry
Hosting by wpengine
Email service provider is MailChimp

website and identity redesign
for established therapist

Robyn has a thriving counseling and coaching practice. In late 2016 she began to realize her old website hadn't kept pace with how she and her business had evolved. 

It is very common for new clients to find Robyn on Psychology Today and then use the link to her website to learn more about her. Therefore, it is important for her to keep her website aligned and expressing the truth of who she is in her work today.

She came to me wanting to overhaul her site design as well as her logo and wordmark.

The words that were framing the redesign were Bold and Playful, but we needed to make sure we also didn't go too far. If you met Robyn you would see there is also a Softness in her and so we were looking for a balance.


the client experience

I felt seen and heard and finally — and most important to me — excited to suggest that potential clients go to the site to get to know me before making a decision about a first appointment.

Kim does that—transforms what she sees and hears into something that somehow reminds me of who I am yet stretches me beyond where I was.
— Robyn Norman


Included extensive discovery to determine target audience
Messaging (taglines, headlines, copywriting)
Website design/build
Google My Business setup

Technical Details
Built using WordPress
Theme is MakePlus by Theme Foundry
Hosting by flywheel

Website for local CPR trainer

Meet Lori and she will tell you "I love teaching people how to save lives!" And she really means it! 

Lori is a natural-born saleswoman, managing to book in classes by just starting to talk about what she does. But she needed more classes and a better understanding of her target market. 

Lori had her owl and heart artwork already done when I met her. So we focused on discovering her target market and then messaging that fit for that audience. And, we built the website and connected it to Google My Business (a must for any local service business). Happy to report she now regularly gets calls from folks who have found her website. 

Lori LOVES the new site and it really does fit for her. Pink and brown is not a combo everyone could pull off, but believe me if you met Lori you would know instantly why this works!


the client experience

Kim helped me to clarify who my customer is and to build a plan to target to those customers.

She is easy to work with, smart, and understands what I need. She is always ready and willing to go above and beyond to help.

I now regularly get calls from people who have found me through my website!!

Kim is such a pleasure to work with. She is truly gifted!
— Lori Archbold

More Sites
More Stories to Come