You need a website that tells your story, explains your services, and conveys who you are to potential customers.
Your site needs to make sense and look great. You want to feel really good when you share it.
You want and need a strong sense of how to tell people what you do. Since this business or project is yours, you want your style/your essence to be reflected in the finished product. The bottom line is...
This is important to you. It matters.
And a big barrier to doing it is the technology. Also, sometimes you get tangled up when you try to talk about what you do.
You need a partner you can trust, who knows the territory, and understands what you are trying to do. You need a solution that is right-sized - both in terms of your purpose and your budget.