you have a unique vibe, vision and voice
you need a website that reflects that
Your site needs to makes sense and look good. You want to feel really good when you share it.
You want and need a strong sense of how to tell people what you do. Since this business or project is yours, you want your style/your essence to be reflected in the finished product. The bottom line is...
This is important to you. It matters.
And a big barrier to doing it is the technology. Also, sometimes you get tangled up when you try to talk about what you do.
You need a partner you can trust, who knows the territory, and understands what you are trying to do. You need a solution that is right-sized - both in terms of your purpose and your budget.