philosophy and background ↓


Putting yourself out in the world, claiming - proudly and strongly - "I can do this! Come and see!" - it turns out, this is pretty hard to do. And, if you are trying to earn money by getting people to say yes to your thing, it turns out that is pretty tough too. I don't think building a business has ever been easy, sometimes I think the internet makes it seem like it will be easy - but it isn't. And often, this adventure of doing your thing in the world can seem an awful lot like stumbling through a dark forest. During those murky times, when you feel lost, it really helps to have someone on your side.


I consider myself that friend with a flashlight to my clients. I'm there to walk alongside, shine some light, and keep moving things forward.


My Background....


I went to school for Cognitive Psychology and had a winding career path thru the non-profit and government sectors doing both program development and training. I always ended up in jobs that had me between technology and people. I finally ended up at a large healthcare organization as a manager in the IT department with responsibilities for managing the electronic medical record and revenue cycle systems as well as the reporting function. Early in 2012, I took the jump out of corporate and into the great wide open.

Since then I’ve been building websites and my design skills. I have become a certified MBTI® practitioner and also a Board Certified Coach. The work I have named east willow amazingly allows me to use everything that I’ve learned up to now and gives me an outlet for honestly using my skills, strengths and experience to help other people discover themselves and build something awesome in the world. I honestly think I have found “My Unique” and I would love to help you find yours.

I live in the suburbs of Chicago with my husband Tim and my awesome dog Boonter. I have lots of great friends and my family (at least part of my family) is nearby too.